Your Success, Our Priority

Fractional COO Target Market

We focus on Operations, Systems and Process to accelerate growth and increase profits!

Market Segmentation (with Approximate Turnover Value)

1. Fast-Growing Businesses

  • Annual Turnover: $30M - $100M

  • Characteristics:

  • - Have achieved initial growth but face operational challenges.

  • - May struggle with maintaining quality while scaling.

  • - Often need to formalize processes and improve efficiencies.

  • Needs:

  • - Operational Scalability: Developing processes that can grow with the company.

  • - Process Standardization: Ensuring consistency across operations.

  • - Risk Management: Identifying and mitigating operational risks.

  • How True North Can Help:

  • - Establish robust operational frameworks.

  • - Implement performance metrics to monitor growth.

  • - Streamline supply chain and logistics where applicable.

2. IT Service Providers

  • Annual Turnover: $5M - $50M

  • Characteristics:

  • - Companies needing to optimize service delivery and manage growth.

  • - Often face high competition and rapid technological changes.

  • - May struggle with scaling operations while maintaining service quality.

  • Needs:

  • - Service Delivery Optimization: Improving efficiency and effectiveness of service provision.

  • - Strategic Planning: Aligning services with market demands and technological trends.

  • - Talent Management: Retaining skilled IT professionals in a competitive market.

  • How True North Can Help:

  • - Leverage our extensive IT services background to enhance operations.

  • - Implement project and portfolio management best practices.

  • - Developing strategies for sustainable growth.

3. Family-Owned Businesses

  • Annual Turnover: $2M - $50M

  • Characteristics:

  • - Transitioning from informal operations to structured business models.

  • - May face challenges with succession planning and professionalization.

  • - Often have deep community ties and value-driven cultures.

  • Needs:

  • - Professionalization of Operations: Introducing formal processes and governance structures.

  • - Strategic Growth Planning: Expanding market presence while maintaining core values.

  • - Change Management: Navigating cultural shifts within the organization.

  • How True North Can Help:

  • Guide through operational restructuring.

  • Develop succession plans and leadership development programs.

  • Enhance financial management practices.

4. Physicians & Medical Practices

  • Annual Turnover: $2M - $30M

  • Characteristics:

  • - Small to medium practices looking to manage growth and improve operational efficiency.

  • - Healthcare providers often focus on patient care over business operations.

  • - Struggling to balance patient care with administrative and operational demands.

  • Needs:

  • Workflow Optimization: Streamlining patient scheduling, billing, and records management.

  • Financial Management: Improving revenue cycle management.

  • Operational Oversight: Enhancing oversight and accountability in day-to-day practice operations.

  • How True North Can Help:

  • - Implement efficient administrative processes.

  • - Enhance financial reporting and budgeting.

  • - Streamline Internal Controls by improving accuracy and consistency in administrative and financial processes.

5. Growing Non-Profits & Churches

  • Annual Turnover: $0.5M - $10M

  • Characteristics:

  • - Focused on scaling impact and improving operational efficiency.

  • - Rely on a mix of paid staff and volunteers.

  • - May have complex stakeholder environments, including donors and community members.

  • Needs:

  • Process Improvement: Streamlining administrative tasks to focus on mission-critical activities.

  • Strategic Fundraising: Enhancing fundraising operations and donor relations.

  • Volunteer Management: Optimizing volunteer recruitment and utilization.

  • How True North Can Help:

  • - Implement systems for better resource management.

  • - Develop strategic plans to increase outreach and funding.

  • - Enhance governance and compliance frameworks.

6. Venture Capital Portfolio Companies

  • Annual Turnover: $0.5M - $5M

  • Characteristics:

  • - Portfolio companies with high growth potential in need of operational structure and scalability.

  • - Often face resource limitations and require guidance in establishing efficient, scalable operations.

  • Needs:

  • Operational Foundations: Establishing scalable processes and robust operational frameworks.

  • Strategic Alignment: Supporting growth plans with structured systems and workflows.

  • Risk Management: Reducing operational risk to build resilient foundations.

  • How True North Can Help:

  • Through our OpsGrowth Lab service, we partner with Venture Capital firms to enhance the operational performance of their portfolio companies, providing targeted support in operations, systems, and process optimization to drive sustainable growth and efficiency.


    For an in-depth look at our specialized services for venture-backed companies, see our full OpsGrowth Lab offering here

At True North, we know that the right fit isn't always defined by revenue alone. If your business is growing, changing, or facing operational challenges, we'd love to hear from you. Let's discuss how our expertise can be tailored to meet your specific needs.

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